11 11 opens with a transparent, crisp brightness, inspired by the color white and the idea of clarity. There are no heavy fruits or florals—just a smooth, luminous wash of white ambers and musk that feels clean, modern, and effortlessly chic.
As it settles, the fragrance becomes soft, warm, and subtly sensual, like sunlit skin or freshly laundered fabric with a hint of warmth. The musk stays airy rather than powdery, giving the scent a “your aura, but elevated” quality. It’s unisex, understated, and incredibly easy to wear.